I've been doing so much research these days that I'm researching references for e-mails before I send them. Here's some interesting facts (albeit alittle cynical, please bear with me).

I'd like to read Naomi Klein's No Logo, even though the Picadorlogo on the front cover negates her argument against brand identity. Picador is an imprint created by Macmillan Publishers, LTD, one of the largest publishers in the world (Britannica reference).

In my defence, I didn't catch this. A reporter on NPR brought it up to Klein when he interviewed her. Her response was that she needed to reach the broadest possible audience. I guess that's reason enough to sacrifice your message.